FAQ: Search Engine Marketing Services

What is SEO (Search Engine Optimization) Services?

SEO refers to the list of activities that help us rank websites/blogs/content organically on Search Engines. There are various elements that play a significant role in helping the websites rank organically. Major elements can be: On-Page factors like Meta Tags, H1 Tags, Anchor Tags, page speed, Inter Linking etc. Off-Page factors like Content Writing, Content Syndication, Link Building, Guest Postings etc.


How much does it cost?

SEO can cost anywhere between $250 a month to $7000 a month. This totally depends on what the company is offering, what elements they are working on, what is the ROI they are promising & location of the company. It’s advisable to avoid hidden cost & get a complete understanding of costs involved. In some scenarios, companies show these under hidden or add-on costs in order to keep the base price low. Hence, it’s advisable to get 100% clarity before signing up.


What is organic SEO?

Organic SEO refers to the process of ranking the website without any On Going fees being paid to Google.


Does SEO really work?

Absolutely! If its an ethical SEO, It can help you rank the website on Page 1 & gradually help you increase traffic + visibility to the website. Once the website is on Page 1 & traffic increases, there are more chances of inquiries coming on the website & eventually generating more sales & revenue.


How much should I pay for SEO?

Every SEO Service vendor has different costing parameters. Some charge on the basis of keywords while others charge on the basis of results or revenue generated. This also depends on what kind of keywords or locations are you targeting. Most of the SEO services are charged as per the number of keywords optimized. The approximate fee for optimizing 10 Keywords can start from $200 a month & can go up to $750 a month.


How long Dose it really take to see the result?

Honestly, it takes close to 4 to 6 months to notice the difference. In case you are wondering why? SEO involves a lot of On-Page & Off  Page Changes. The changes that we make on the website, take time to be cached by Google. Also, after the changes get cached, the movements may take a while to reflect. Not only this, but ethical SEO also involves content writing, Content Syndication, Link Building, etc. AND these things take time. So, all in all, 4 to 6 months is what you should give for SEO before seeing any measurable results.


What is Included in SEO Services?

SEO Services generally take care of 3 major elements. 1st element is Technical Issues: SEO & UI go hand in hand. Hence, it’s important that all technical limitations on the website should be taken care of & fixed before we expect our end audience to come & experience the website offerings. 2nd important element is On Page. These involve changes on the website like Meta tags, H1 Tags, Inter linking, Web Content Optimization, Anchor Tags etc. The 3rd important element is Off Page Optimization. This takes care of Promotional Content Writing, Content Syndication, Ethical Link Placements & Promotions etc.


Do I get a Monthly Report?

Yes, all the work that is been done on the website does get shared with the clients in form of report towards the end of each month. This also involves ranking improvements, traffic improvements & goal conversions. These parameters truly help the client to measure the impact SEO are making on the website & how Google or any other search engine is recognising it.


How Can I Find Affordable SEO Services?

Honestly! Search a lot. Don’t just hire a local agency because they might charge a bomb. Don’t just hire the company ranking on the top because they might not be affordable. Our advice will be to identify & shortlist a few companies, talk to each of them & then identify a company that meets your expectations & understands the business objective.


How to improve website authority?

Domain Authority is improved with creating quality backlinks, content optimization & making the website on-page optimization.


How much work is expected from the client?

We need approvals on website changes from the client which is done mostly in the first 2 months of the SEO work. After that, we do regular audits and in parallel link building activities are being done.


How can I trust you if I give you money for 6 months and there is no ranking? Is there any Refund policy?

You can see our client testimonials and results we have achieved recently for our client. We have been providing SEO services for 9+ years and creates a good relationship with our clients. After 3 months of time, we evaluate our SEO work and see if it’s going in the right direction. A further change in strategies will be done to get your results. There is no refund policy.


How do I measure the return on investment from your SEO service in 6 months?

We set up a goal conversion tracking system in Google Analytics which helps to gauge the ROI.


What is the minimum contract period for the SEO plan?

There is no contract period or lock-in period.